I recently heard a story of two business partners who had designed a unique type of tennis shoe. They invested millions in the design, the factory, the manufacturing and the marketing of these shoes. They were filled with excitement because they knew that success beyond their wildest dreams was right around the corner for them!
They had identified a particular area in Africa to launch this business. One of the partners traveled there to explore the market and was horrified by what he found. He called his business partner and said “I have terrible news. People are everywhere and NOT A SINGLE PERSON IS WEARING SHOES! We’re sunk.” To which his business partner responded — “It’s the perfect market — everyone NEEDS shoes!”
How many times do we see a similar scenario play out in our life and work? The exact same situation can be described very differently from the perspective of two different people. They say the least reliable source to describe an accident is an eye witness. Why is that? How can five of us see the same accident and report it very differently? Read more »